It’s time to learn how to master social media strategies for short-term rental businesses and become an active member of the apartment community!

The issue with vacation rental social media marketing strategy guides is that they are all the same. They haven’t been made specifically for my business. Businesses that rent out rooms for vacations are distinctive and situated in various locations. They have a variety of listings, each with a unique set of operational responsibilities, and varying degrees of marketing expertise.

What then should we do? We’ll demonstrate how to master social media for short-term rental businesses in this blog post.

Establish Your Objectives and Target Audience

Exactly what goals do you have for your social media accounts in the short and long term? Do you want more people to visit your website? Maybe you’re finding it difficult to turn your social media fans into regular customers.

Your goals could include expanding your reach and conversion rate, as well as boosting sales and social media impressions. They all, however, depend on your familiarity with your target audiences. Customer research is a priceless tool that will help you create a successful social media strategy.

Build buyer persona profiles of potential renters by examining your target market. Here are some detailed examples of possible buyer persona profiles:

1. Couples
2. Families with children
3. Large groups looking for resident events
4. Guests with pets
5. Business travelers

Millennial travel habits differ from those of generation Z or X travelers; learn more about this. Baby cots and grills definitely deserve attention in the eyes of family travelers. Nearly a requirement is wifi. Pools are a favorite among all.

Indicate the size of the groups you could expect if you want to encourage group visits. Workshops for 100+ visitors are appealing to event agencies. You can define your marketing content’s wording and the platforms for promotion with the aid of this understanding.

Choose the Right Social Media for Short-Term Rental Businesses

Posting frequent and interesting social media content will help you achieve higher occupancy, even during the slower seasons. Make sure to pinpoint the social media platforms used by your target audience. You don’t want your efforts to be in vain, do you?

Here are the top five social media platforms we’ll be focusing on:

• Facebook: It should go without saying that adding a Facebook page to your social media plan is a wise move. Facebook groups for finding short-term rentals are extremely popular. A great way to advertise, share photos, and engage in competition with other local renters is through the Facebook Marketplace. Organic paid, and user-generated content (UGC) will help broaden your exposure.
• Instagram: It might seem to you that Instagram is a place for posting photos and nothing more. In actuality, it is now the hub of the apartment complex. Use up to 10 hashtags per post and update your Instagram Stories frequently. Future residents will easily find you in this way. Use location tags before? We suggest you give them a shot! If you want to add an extra layer of credibility to your user-generated content, make sure you let people tag you.

• TikTok: Any company, regardless of how small, can succeed. A true winner is TikTok’s always-engaged strategy. The industry standard for compelling and addictive content is now this vertical, highly visual social media platform. Expand your audience and begin building a community that can compete with the most well-known rental companies on the planet!
• Pinterest: Property managers ought to be aware by now that architectural aestheticians congregate on Pinterest to admire the details and find decorating ideas. Make sure Pinterest is a key component of your social media strategy!
• Google Business Profile: Renters are curious to read reviews because you are a neighborhood business. Is there a gym nearby? Your residents would love to know about it! Online engagement and conversions can both rise thanks to a favorable resident review!

Write the Best Vacation Rentals Description on Instagram

Any Instagram account’s description can serve as inspiration, but when creating your own, keep the vacation rental industry in mind. Here are some good examples of Instagram descriptions for some vacation rental hosts in Spain aimed at receiving international guests.

• Start with the accounts of your direct rivals in your area. Perhaps it would be wise to consider another special feature if they mention one already.
• Try searching by trending hashtags to find accounts that impress you if your competitors’ accounts aren’t all that impressive.
• Don’t forget to keep your target audience in mind: a good move from the Stayourway_bcn account in our example was to mention ‘Fantastic for families or couples.
• How do they communicate? Maybe you need to run several accounts?
• Use bullet points.
• Use your own hashtags.
• Provide a link to your direct booking page. The creation of a brief link with tracking information is advised. Or maybe you require numerous links? You can use Linktr.ee proxy page for all your buttons.
• Create a library of timeless tales with important themes that will appeal to your intended audience. Play with icons. The cleaner, the better.

Instagram guides: When you have posted on your account, you can group them by subjects, such as “What to eat,” “Things to see,” and so forth.

Social Media Planning for Holiday Rentals

Social media is the king of consistency. The minimum ideal output is three posts a week, 1-5 stories per day, and several Reels a month. Blogging news for vacation rentals covers three topics:

• Posts about your apartments (30-50% of content)
• What to do around the place? (30-50% of content)
• Sales and promotions (10-20% of content)

Posts can be sorted by their intended purpose, such as educational, inspirational, or marketing-related. Our apartments, reviews, and guest stories are the top things to do, and our team might be tried as a second dimension for our media strategy.

Create Visual Social Media Posts

It can be difficult to launch a new apartment without the aid of visually appealing social media posts.

Short, visually appealing videos of your apartment are sure to attract new tenants. According to a 2021 survey, 51.4% of participants post content that is 91–100% exclusively visual. Here are some tips and tricks for excellent visual posts:

• Stir emotions with stunning visuals
• Showcase the aesthetic details
• Use the right tools

Vacation Rentals Social Media Post Ideas

Managers of social media platforms should be aware of the most important information that prospective guests should be aware of. Owners already know this, but don’t forget to tell your outsourced marketer as well.

Consider yourself a chance visitor. Why would he or she want to like your social media account? Probably, because she liked some pics of your rentals and she doesn’t want to lose you. That’s it. No love.

To engage users, you need to speak about what matters to your target audience. Everything from food to restful sleep to sex to activities to the best beaches for babies to nightlife to the autumnal temperature to massage resorts.

Direct Bookings, Own Website and Social Media

All social media campaigns’ main objective is to encourage new reservations. Technically, all that is required is a reservation widget or special form where guests can make bookings and ideally pay for them in advance. So a website could be a place to make reservations. In fact, this could be any site including Facebook, Twitter, or some free posting platform like Medium.com.

Social Media Traffic Generation for Holiday Rentals Business

A website makes no sense unless it has some traffic. If there is no call to action or form to request orders or bookings, having an account on social media is largely pointless.

You should now be able to see how these two resources work together and how effective they can be in your direct booking strategy. So what could be the sources of traffic to my direct booking website? It is:

• Social traffic:
  • links from the Instagram story or reels
  • link from the Instagram bio
  • Links in the YouTube video description
  • Links from Pinterest, LinkedIn, Airbnb, etc.
• Email traffic:
  • Links in your emails
• Organic traffic:
  • People landing directly to your listings pages (if they’re SEO friendly)
• Partner traffic:
  • Links from partner email campaigns
  • Links on the partner websites

Use all link-building strategies to drive traffic right to your lovely direct booking widgets in order to get the ball rolling. It is so much better than leaving email everywhere.

Conclusion: Promote Your Short-Term Rental Business on Social Media

Are you prepared to use social media to reach more visitors? Start by incorporating the advice from today into your social media marketing strategy. Make sure to pinpoint your target audiences, work with the social media channels they prefer, and schedule the most visually stunning posts for optimal engagement rates.

Keep an eye on things and good luck with your marketing efforts!

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