Discover how to generate traffic from Snapchat to your website in this article and discover why Snapchat is effective at driving traffic.

As of 2023, the 2011-launched social media platform Snapchat is among the top 15 most used worldwide.

Even though Snapchat may have fewer monthly users than Facebook, YouTube, and Instagram, implementing Snapchat for traffic generation may still be a successful strategy for extending the reach of your website. The 319 million daily active Snapchat users are to blame for this.

By using Snapchat to boost traffic to your website, you can profit from this high app engagement. If you read this guide, you can use Snapchat to drive more traffic.

How to Generate Traffic from Snapchat?

Despite being older than some of its rivals, such as Tik Tok, which debuted in 2016, Snapchat is still a well-liked app today. Since Snapchat attracts a more mature audience in terms of mentality, the traffic you get from it will be beneficial to you in the long run.

Now, let’s check out the main ways to use this feature to boost your website traffic:

Add Personalization to Your Brand

A blog is unquestionably an essential part of any business website, but blog posts lack the unfiltered, candid quality of quick photos. With Snapchat, you can show your followers and customers who the brand really is by sharing authentic, in-the-moment moments.

One of the best ways to increase the number of people who visit your website is to personalize your brand, and Snapchat can help you do just that. Share photos of your morning coffee, your adorable cat, or a peek at your workspace to give your followers and clients a glimpse into your daily life.

Special Offers

The distribution of coupons, giveaways, freebies, and other similar promotions is probably one of the best uses of this app’s immediacy.

You can use Snapchat to send out exclusive discount offers for your goods or services, encourage users to interact with your website (leave a comment, share a post) in order to take advantage of exclusive promotions and hold giveaways that are focused on your website.

This is a fantastic method for boosting website traffic and driving engagement in your company.

Snapchat makes it simple to provide a variety of incentives, so sharing special offers through this app is a great way to increase traffic. Many companies hold giveaways and other competitions on social media, inviting followers and/or customers to like, share, and comment for a chance to win a significant prize.

The perfect tool for this is Snapchat! In fact, a startling 67% of college students said that receiving deals or promotions via Snapchat is what they would like to do the most.

Highlight Fun Events

Share entertaining images and videos from specific events with your audience to keep them informed. Snapchat is a great way to inform your customers about fun events you’re hosting or participating in, such as grand openings, trade shows, conventions, charity events, etc.

Giving your customers direct access to this enjoyable aspect of your business through the sharing of videos and photos of these events will give them a sense of inclusion and specialness.

Do you intend to launch a new product soon? Giving customers an exclusive sneak peek of an upcoming product is a great way to increase excitement and get them talking. The immediacy factor will increase engagement because the image or video shared via Snapchat will vanish after a very brief period of time.

You can share special information with your most devoted customers, such as upcoming sales, discounts, and promotions. By doing so, you’ll keep their loyalty and make them feel like valued customers. The likelihood is also high that they will spread this useful information, which would increase website traffic.

For instance, Mashable features a fun new app every day in their App of the Day story on Snapchat. A brief description of the app is included, along with some groovy music and an animated example of the app. It keeps audience members informed, involved, and interested.

Promote Fresh Content on Snapchat

What better way to drive more Snapchat users to your website than to share each new blog post you publish there? How can you effectively post content on Snapchat to drive visitors to your blog? Here are two excellent tactics.

Use a screen recorder to make quick videos while scrolling down your computer screen to show people the new article you just published. They’ll be intrigued by it and want to see more of it. You are able to post a link on Snapchat.

To boost traffic to your site, create a listicle-style piece like “For professional headshots, what should you wear?.” Each tip, or a group of them, must be presented on a separate slide. Users are kept interested and wanting more because they must scroll to see more techniques.

Snapcode Links

Consider this to be the most recent QR Code. It amazes me how many people still use QR Codes on business cards. Contrary to QR Codes, which failed to take off because you had to download an additional app just to open content, Snapcode links have no barriers to adoption because everyone already uses Snapchat.

Personalized Snapcodes are similar to Snapcode links, but now you can direct users to a website rather than just your account. This implies that you can now point someone to a product or service online after your code has been scanned.

Show Behind the Scenes

People frequently fabricate their social lives on social media. On apps like Instagram, the majority of users merely share polished, edited versions of themselves. It can be difficult to find real, organic content these days.

While Snapchat is completely different. On this specific website, users are free to be open, sincere, and realistic about their lives. And, it’s hard to believe, there is a dearth of this kind of content.

You have the chance to showcase the “behind the scenes” aspect of your company on Snapchat: This has the best chance of making your fans feel more personally connected to you and can be exciting for them as well.

This relationship is fantastic for building a loyal fan base that will frequently visit your website—not because you advertise your most recent post, but rather because they already know you.

How Effective is Snapchat Advertising?

Several websites and online magazines benefit from Snapchat’s firehose of readers. The capability of connecting to websites is a feature of Snapchat that enables businesses, media outlets, and regular users to direct traffic from the app to their mobile pages.

Thanks to Snap Inc., anyone can now add a link to a Snap before it is shared.’s The platform’s paperclip functionality. The feature gives Snapchat an advantage over its competitor Instagram, which only permits users to post links in their bios, requiring everyone to trash posts with overtly commercial language like “link’s in my bio.”

There is no denying the popularity of Snapchat as a social media platform; the app is used by 87.3 million people in the United States alone. This being the case, marketers would be curious to learn more about utilizing Snapchat to accomplish their goals and the platform’s advertising opportunities.

Even though it isn’t as new and developing as TikTok, Snapchat isn’t a B2B platform, which may discourage you from using it to further your marketing goals.

Snapchat allows marketers to create and use a variety of ads, such as augmented reality (AR) experiences, special brand-related photo overlay effects, and even 3-minute-long commercials. These advertisements may be used for a number of purposes, including boosting sales, brand recognition, or website traffic.

Final Thoughts

Using Snapchat to attract customers and clients to your company website is a great idea. It’s time to change your marketing strategy if you haven’t already begun utilizing Snapchat.

77% of Gen Z users use Snapchat regularly, so continue to be interested in it because it is worthwhile, and start using the methods we’ve covered to drive traffic from Snapchat to your website.